SINCE 2010, THOUSANDS HAVE PACKED THE DUMBO ARCHWAY TO CHEER ON THEIR TEAMS IN THE MEN’S & WOMEN’S FIFA SOCCER WORLD CUPS.

We launched this tradition with the South Africa cup in 2010, when thousands packed the Archway to witness an Spain beat the Netherlands, and cementing our place as a “fan-tested, favorite spot” to watch soccer according to WNYC. In 2014, we partnered with ESPN and Rooftop Films to show the Men’s Cup in Brazil. In 2015, NY1 broadcast the Women’s Cup, played in Canada, from the Dumbo Archway. In 2018, our watch parties of the Men’s Cup in Russia drew record numbers + intense media attention.

And, in 2019–every single TV station in NYC came out to cover #DumboWorldCup–CNN, FOX Sports, Fox 5, CBS, NBC, ABC, NY1 – landing our fans on national TV, and in a full spread in the New York Times.